Whether virtual or in real life (IRL), awareness campaigns or fundraising campaigns for nonprofits take a lot of work. In fact, it’s often a full-time job for at least one to three months prior to the event.
And then, you barely have time to bask in the success of this year’s event before you start working on the next one.
The unparalleled nature of this COVID-19 crisis we’re currently facing means we do not have a roadmap for what to expect, and gathering information on the impact is essential to reacting quickly and appropriately.
Our CEO Bruce MacDonald spoke with the CBC Vassy Kapelos about the unprecedented challenges charities are facing due to the COVID-19 pandemic. The interview addresses the urgent need for support from the government.