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The caring, the benevolent, the lovers of humankind: these are charities and nonprofits. Here to make the world a better place. Missions positioned as righteous and superior. Visions large and lofty. With a saviour complex sadly in high gear, they feel heroic, even honourable in their work. But the rose-tinted glasses they wear blur their vision.

Government is moving extremely fast, creating legislation and programs to help Canadians get through the pandemic. (A reminder that we are tracking all announcements implicating the sector). So you might be asking yourself: is my voice relevant right now? Is it even possible to be heard? 

In a time when caring for communities is so essential, Alberta Blue Cross—a not-for-profit organization with a deep commitment toward social responsibility—has become the latest company to receive the Imagine Canada Caring Company Certification.

COVID-19 has impacted charities across the country as they try to pursue their missions amidst dual health and economic crises. Our research shows that 42% of charities have created new programs and 54% have transitioned in-person programs online since the beginning of the pandemic.

Two months into the pandemic in Canada, the implications of the dual economic and health crises are coming into foocus.

Traditional revenue streams like fundraising events, door-to-door donations, and fee-for-service programs are no longer viable for most charities and nonprofits in the current social distance climate.